In the fast-moving world of internet culture, memes often appear out of nowhere and spread rapidly, leaving many people confused about their meaning. One such trend is the “67” meme, which has taken over social media platforms in recent weeks. At first glance, the number seems completely random, and that randomness is exactly why it became popular.
So, what does the “67” meme actually mean?
What does “67” mean?
Despite being named Word of the Year, “67” does not have a fixed meaning. According to Dictionary.com, it is intentionally vague and can loosely mean something like “so-so” or “maybe this, maybe that.” Teachers and parents began noticing the phrase popping up in classrooms and everyday conversations, even though no one could clearly explain what it meant.
The dictionary classifies “67” as classic brainrot slang, meaning it is deliberately nonsensical and meant to be playful. The fun comes from not taking it seriously. The term is always pronounced “six-seven,” never “sixty-seven,” and works like an inside joke that connects young people through shared online humour. Dictionary.com noted that its unclear and shifting usage is exactly what makes it playful and absurd.
The term has been traced back to rapper Skrilla’s 2024 song “Doot Doot (6 7),” while others link its popularity to NBA star LaMelo Ball, who is 6 feet 7 inches tall.
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How did “67” go viral?
The phrase gained momentum after Skrilla’s song featured the repeated hook “six-seven.” TikTok creators quickly picked up the sound and began using it in edits, often pairing it with clips of LaMelo Ball. Ball himself acknowledged the trend, telling ESPN that kids frequently shout “six-seven” at him and joking that it has become his new nickname.
The trend grew even bigger when content creator Cam Wilder posted a video of a young boy at a basketball game chanting “six-seven” into the camera. The clip went viral, and the boy became known online as “The 67 Kid.” His upbeat energy and signature hand gesture, with both palms facing upward and moving alternately, became closely associated with the meme.
Soon, “67” started appearing everywhere. Dance instructors used it while counting moves, restaurant videos showed crowds cheering when order number 67 was called, and creators found endless ways to remix the sound. It became a symbol of Gen Alpha humor—spontaneous, absurd, and constantly evolving.
Who started the “67” meme?
No single person can be credited with creating the “67” meme. It developed through a mix of music, sports culture, and social media. Skrilla’s song laid the foundation, basketball fans and TikTok creators amplified it, and viral personalities like Taylen “TK” Kinney and The 67 Kid helped lock it into internet culture.
Kinney gained attention by casually rating things as “six-seven” in viral clips, helping shape the rhythm and tone of the phrase. Over time, the meme became flexible, sometimes expressing confidence, sometimes rhythm, and often pure nonsense. It even branched into darker edits like “SCP-067,” showing how easily the meme could shift styles without losing popularity.
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What does Dictionary.com say about its impact?
Dictionary.com described “67” as a linguistic time capsule that shows how language evolves through social trends and digital communication. The platform revealed that the term appeared six times more frequently in online media in October 2025 than it did throughout all of 2024.
Steve Johnson, director of lexicography at Dictionary Media Group, explained that “67” works as an inside joke, a social signal, and a performance all at once. He said people are not just repeating a meme when they say it but expressing a feeling. He also noted that “67” is one of the first Words of the Year to function as an interjection, spreading energy and connection before anyone agrees on its meaning.
Why was “67” chosen as Word of the Year?
According to Dictionary.com, “67” captures the essence of modern internet slang. It is fast, shapeless, and driven by online communities. The term reflects how Gen Alpha and Gen Z are reshaping language through memes, music, and social media, where humor and expression often blend together.
The dictionary said “67” shows how quickly a new word can spread worldwide as a younger generation enters the global conversation. Other finalists for Word of the Year included terms like “aura farming,” “Gen Z stare,” and “tradwife,” but none matched the viral reach of “67.”
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