Fans of K-pop group NewJeans, called Bunnies, have been flooding MrBeast’s social media accounts with thousands of comments asking him to “save NewJeans” or even “buy HYBE.” This campaign started after NewJeans member Danielle Marsh’s contract was terminated by ADOR on December 29, 2025.
The agency also filed a $30-43 million lawsuit against her, a family member, and former CEO Min Hee-jin. The hashtag #MrBeastSaveNewJeans went viral across platforms, with fans hoping to get global attention on Danielle’s situation, even if MrBeast couldn’t actually buy the company.
MrBeast, who has around 460 million subscribers and an estimated net worth of $700 million, is known for large-scale philanthropy. On January 6, 2026, he responded to the flood of comments by asking, “What do I need to do?”
He later explained in a livestream that he was trying to understand if the group was “for sale” because he didn’t fully grasp how K-pop contracts work. Fans were not expecting him to literally buy the group or company but wanted him to bring visibility to Danielle’s case.
MrBeast Jokes About Buying NewJeans and HYBE Amid Legal Drama
During a livestream, YouTuber MrBeast reacted to fan messages asking him to “buy” K-pop group NewJeans or their company HYBE. He joked about whether the group was for sale and asked if there was anything he could actually do beyond spreading awareness.
Fans suggested donations or even a GoFundMe, but MrBeast noted it was unclear if people wanted financial help or just awareness. His collaborator explained that buying NewJeans would mean buying HYBE, a billion-dollar company, which was unrealistic. The conversation ended humorously with MrBeast acknowledging he couldn’t directly help.
The Context: Danielle’s Termination
NewJeans’ current situation is complicated. Some members, like Haerin and Hyein, have returned to ADOR, while Hanni agreed to return after discussions. Minji is still in negotiations, and Danielle is involved in ongoing legal proceedings. ADOR and HYBE have not responded to the social media campaign.
Legally and practically, it’s impossible for MrBeast to buy NewJeans or HYBE. The group members are under exclusive contracts until 2029, and HYBE is a billion-dollar publicly traded company with multiple other artists and business operations. Buying the company would involve complex regulations, shareholder approvals, and international business laws far beyond social media campaigns or philanthropy.
The campaign shows how dedicated fans are, but the outcome for Danielle and NewJeans will depend entirely on Korean courts, contract law, and negotiations between legal teams. The viral hashtag did succeed in getting MrBeast’s attention, but no real change is likely from his side.
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